非商务专业辅修市场营销
Non-Business Majors
辅修会计的要求, 工商管理, 管理信息系统, economics, finance, management, marketing, 或者房地产专业(非商业专业)的学生必须获得2分.0 grade point average in courses submitted for a minor in any of the disciplines listed below.
欲了解更多信息，请参阅 Academic Catalog.
Must earn 2.辅修课程平均成绩为0分.
Program Location
Carrollton Campus
Method of Delivery
可在校园内或多达80%的在线
(一些在线课程可能需要访问卡罗尔顿).
Accreditation
The 博彩平台推荐 is accredited by The Southern Association of Colleges and 院校委员会(SACSCOC).
Credit and transfer
总学时要求:15
这个课程可以完全面对面学习. However, 取决于所选的课程, a student may choose to take some partially or fully online courses.
Save money
博彩平台推荐 is often ranked as one of the most affordable accredited universities of its kind, 无论选择何种交付方式.
Details
- 总学费和费用可能会有所不同, depending on the instructional method of the courses in which the student chooses to enroll.
- 一个学生在一个学期里修的课程越多, 他们通常会节省更多的费用和总成本.
- Face-to-face or partially online courses are charged at the general tuition rate and all mandatory campus fees, based on the student's residency (non-residents are charged at a higher rate).
- Fully or entirely online course tuition rates and fees my vary depending on the program. Students enrolled in exclusively online courses do not pay non-Resident rates.
- Together this means that GA residents pay about the same if they take all face-to-face or partially online courses as they do if they take only fully online courses exclusively; while non-residents save money by taking fully online courses.
- One word of caution: If a student takes a combination of face-to-face and online courses in a single term, he/she will pay both all mandatory campus fees and the higher eTuition rate.
- 有关费用信息以及付款截止日期，请参阅 学生账户和账单服务网站
There are a variety of financial assistance options for students, 包括奖学金和勤工俭学项目. Visit the 财政援助办公室的网站 for more information.
General
To minor in marketing, students must take MKTG 3803 plus twelve (12) hours in marketing subjects from MKTG 3801, 3805, 3808, 3809, 3810, 3839, 4805, 4808, 4831, 4861, 4864, or 4866.
This course examines the role of professional selling in business and introduces students to theories and practices to achieve success in today s dynamic environment. 特别强调的是咨询销售方法, 建设性的谈判方法, 以及有效的销售技巧. Practical exercises and experiential applications engage students and provide methods and tools to help them succeed in a variety of sales situations.
Study of marketing policies and practices in the flow of goods and services to the customer/consumer.
强调原则和基本概念. Course provides basic information for the student preparing for a career in real estate, 也帮助消费者学习如何选择, finance, and maintain real property either for a home or for investment purposes.
This course is designed to meet the rapidly growing need for a systematic approach to the business research process, 以及在战略决策方面的实施. 主要和次要的信息来源都被考虑 along with research design, measurement, sampling, data collection, processing, analyses, and interpretation.
The integrative role of advertising in persuasive communication in business and related fields. 包括组织策略, developing, implementing, 以及在数字时代评估有效的媒体决策.
This course will examine the impact of social media and the internet on marketing strategy. Topics will include an exploration of social media technologies and applications such as Facebook, blogs, Twitter, wikis, YouTube, etc. 学生将学习如何建立在线形象, leverage these technologies and use the power and impact of Web 2.在实施成功的营销策略方面.
Emphasis on planning, staffing, organizing and controlling for profitable retail merchandising and store operation.
Sales management is a course designed to teach prospective managers the skills of salesperson management. Topics include motivating, controlling and evaluating salespersons for results. Trends and recent developments in sales management will also be covered.
The emphasis in this course is on conceptualizing and conducting a marketing research project as well as using research as an aid for marketing decision making. 主要和次要的信息来源都被考虑, 同时定义研究问题, research design, measurement and scaling, 调查问卷结构, sampling, data analysis, and interpretation. The SPSS statistical software package is used for data management and analysis.
A focused study of marketing to other businesses, institutions, and the government. The buying behavior of organizations as customers is explored in addition to how the marketing strategy for such customers differs from that used for consumer products and services. 其他主题包括客户关系管理(CRM), 供应链管理, 分销策略.
A study of the unique problems associated with the marketing of services including alternative strategies with which to improve service marketing effectiveness.
A comprehensive analysis of the factors in human behavior which influence the choice and the use of products and service.
This course deals with the problems and perspectives of marketing across national boundaries. It focuses on cultural, legal, social, economic, 以及影响营销策略的行为差异, 以及全球市场的营销组合. The importance of international trade agreements and organizations and the global business environment is emphasized.
Susan Hall Webb, Ph.D.
商业传播学教授
Sunil Hazari, MBA, Ed.D
Professor of Marketing
Ken Hilderhoff, MBA
市场营销高级讲师
David Nickell, Ph.D.
Professor of Marketing
Minna Rollins, D.Sc.
Professor of Marketing
Beheruz N. Sethna, Ph.D.
董事营销学教授
Salil M. Talpade, Ph.D.
系主任，市场营销教授
Jack Wei, Ph.D.
Professor of Marketing
准入指引
Each 博彩平台推荐 online degree program has specific requirements that you must meet in order to enroll.
- 完成网上申请. 一次性申请费为40美元.
- 所有就读学校的正式成绩单. Official transcripts are sent from a regionally or nationally accredited institution.
- Verify specific requirements associated with specific populations identified here: Freshman Adult Learners Transfer International Home School Joint / Dual Enrollment Transient Auditor 学士学位后非学位申请 Readmission
Application Deadlines
本科生优先截止日期
Fall Semester - June 1
春季学期- 11月15日
夏季学期- 5月15日
录取程序清单
- Review Admission Requirements for the different programs and guides for specific populations (non-traditional, transfer, transient, home school, 联合招生学生, etc).
- 查看重要的截止日期:
- 秋季学期:6月1日(本科生)
- 春季学期:11月15日(本科生)
- 夏季学期:5月15日(本科生)
在这里查看特定程序的日历
- 完成网上申请
本科招生指南
本科申请
本科国际申请 - 提交$40不可退还的申请费
- 提交正式文件
Request all official transcripts and test scores be sent directly to 博彩平台推荐 from all colleges or universities attended. If a transcript is mailed to you, it cannot be treated as official if it has been opened. 通过要求以电子方式发送成绩单来节省时间.
Undergraduate & 研究生申请者应将所有正式成绩单寄至:
本科生招生办公室，墨菲大楼
博彩平台推荐
1601 Maple Street
Carrollton, GA 30118-4160 - 如有需要，请提交免疫证书. 如果你永远不会前往博彩平台推荐校园或网站, 你可以申请免疫豁免. Contact the Immunization Clerk with your request.
- Check your Application Status
Contact
Contact the Office of Admissions 了解更多信息.
具体入学日期(仅限本科生), Financial Aid, Fee Payments, Registration, Start/End of term, Final Exams, etc. are available in THE SCOOP.
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