数字和社交媒体传播理学硕士
The 数字和社交媒体传播理学硕士 seeks to provide aspiring practitioners and current working professionals with the tools necessary to advance their career or pursue further graduate studies. At the same time, the program emphasizes the kinds of advanced critical thinking skills and theoretical foundations that will serve students beyond existing digital platforms or skill sets. 课程跨越内容创作, analytics, strategic communication, and more, students will leave the program with a better understanding of how to adapt to the evolving emerging media marketplace and adopt the kind of entrepreneurial spirit necessary to stand out in today’s crowded digital/social media environment.
提供必修课程顺序的课程表， is available for download in the Courses tab below.
Credit Hours: 30
The MS in Digital and Social Media Communication program is one of the first of its kind in the University System of Georgia because it emphasizes digital and social media communication via an online delivery mode.
This program seeks to provide aspiring practitioners and current working professionals with the tools necessary to advance their career. At the same time, the program emphasizes the kinds of advanced critical thinking skills and theoretical foundations that will serve students beyond existing digital platforms or skill sets. 课程跨越内容创作, analytics, strategic communication, and more, students will leave the program with a better understanding of how to adapt to the evolving emerging media marketplace and adopt the kind of entrepreneurial spirit necessary to stand out in today’s crowded digital/social media environment.
Program Location
Online
Method of Delivery
Fully Online Only
Accreditation
The University of West Georgia is accredited by The Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
Credit and transfer
Total semester hours required: 30
研究生可以通过以下方式来降低成本 prior learning，以前在博彩平台推荐获得的学位，或转学分. We have created a tool 帮助学生估算他们的学费.
This program is offered entirely online. 虽然学生可以选择报名参加面对面的选修课或核心课程, 你完全可以在网上获得这个学位.
Save money
博彩平台推荐经常被评为同类大学中最实惠的认可大学之一, 无论选择何种交付方式. In addition, online courses and programs can mean a huge cost-savings in many non-evident ways: No more high gas charges. No childcare needed. 这种灵活性可以让一个人在上学的同时保持一份工作. Regardless of state residency, out-of-state non-resident students are not charged non-resident tuition for online course credit hours.
Details
- Total tuition costs and fees may vary, depending on the instructional method of the courses in which the student chooses to enroll.
- 一个学生在一个学期里修的课程越多, 他们通常会节省更多的费用和总成本.
- Face-to-Face or partially online courses are charged at the general tuition rate and all mandatory campus fees, 根据学生的居住情况(非居民收费更高).
- 完全或完全在线课程的学费和费用因课程而异. 参加在线课程的学生不需要支付非居民学费.
- Together this means that GA residents pay about the same if they take all face-to-face or partially online courses as they do if they take only fully online courses exclusively; while non-residents save money by taking fully online courses.
- One word of caution: If a student takes a combination of face-to-face and online courses in a single term, 他们将支付所有强制性的校园费用和更高的学费.
- 有关费用信息以及付款截止日期，请参阅 学生账户和账单服务网站
学生有各种各样的经济援助选择, 包括奖学金和勤工俭学项目. Visit the Office of Financial Aid's website for more information.
Downloads
General
在开课时公布具体题目的研讨课. Special topics and current issues in digital and social media communication will be examined. An exchange of scholarly thinking and research will be the hallmark of classroom interactions and assignments. Seminars will vary according to topic and the specialty of the professor offering the course. 可以重复的学分作为主题的变化.
This course is designed to teach students advanced storytelling techniques to not only create quality digital content, but to simultaneously leverage the affordances of social platforms to engage users online. 学生将负责创建音频/视觉内容和书面副本, 并将其发布在各种社交渠道上. In part, the course will also focus on understanding how best to use contemporary digital platforms for disseminating content, while at the same time internalizing foundational principles associated with the online environment that will be adaptable to social channels that emerge in the future.
Digital and Social Media Communication Strategies provides students with a framework for creating communication strategies and prepares them to become strategic communicators for digital and social media. 学生将学习如何整合数字化, social and mobile platforms into a strategic communications plan through practical application. 课程内容将帮助学生识别挑战, develop solutions, 并使用适当的沟通策略来解决组织问题. 关键概念包括确定社交媒体传播目标, defining target audiences, communication audits, 社会和数字通信的基本协议和评估方法. Sessions include lectures, discussions, practical instruction, group projects and online analysis.
In this course, 学生将研究数字和社交媒体分析策略, 确定用于测量通信性能的关键指标, 比较和实现本地和第三方分析工具, 并且练习评估和报告分析结果.
A survey course that explores a variety of communication theories to understand how communication, technology, 意识形态相互关联地影响着博彩平台推荐对现实的认知, politics, 数字和社交媒体背景下的自我和他者. 考虑如何本体论, epistemological, 价值论假设指导着理论的发展.
This course examines the legal context that applies to digital and social media communication. You will explore how digital and social media communication technologies have transformed the legal framework in areas such as freedom of speech and press, libel, privacy, copyright, and obscenity.
The capstone course requires students to develop a digital strategy and/or social media campaign and content calendar project demonstrating the synthesis and application of the learnings from the Master of Science in Digital & Social Media Communication program. 该项目将包括品牌推广等技能, layouts, strategic communication, digital strategy, research methods, and/or web design. Under the guidance of an instructor, 学生将调查现实世界的数字和社交媒体沟通问题, formulate solutions, develop strategies, 并产生一个以研究为基础的组合，弥合理论和实践之间的差距.
This course examines common research methods and strategies used when evaluating online communication tools. Emphasis will be on digital and social media applications and their implications for content, user-creators, and user-audiences.
LeQuinta (Taylor) Bryant
Clinical Associate Professor
Hazel Cole
Associate Professor & Public Relations Head
Melanie Conrad
Senior Lecturer & Assistant Dean
Patrick Hadley
Associate Professor & Graduate Studies Coordinator
Michael D. Hester
Lecturer / Debate Director & CDO Special Assistant
Kyle Lorenzano
Assistant Professor & Digital Media & Entertainment Head
Christopher Renaud
Associate Professor
John Sewell
Associate Professor, Journalism Head & The West Georgian Advisor
Kelly Williams
Clinical Associate Professor
Misty Wilson
Senior Lecturer
Guidelines for Admittance
所有研究生申请者都必须填写 online Graduate Application.
See Graduate Studies Application Process International applicants are subject to additional requirements and application deadlines. See Procedures for International Students
Official transcripts from all schools attended are required and should be sent directly to the 博彩平台推荐 Graduate Admissions Office.
Program Specific Admittance Guidelines
- Resume/CV (two pages)
- 所有学院/大学的正式成绩单
- Earned baccalaureate degree; 3.本科总绩点0或更高优先
- Two letters of recommendation from individuals who can evaluate the applicant’s potential for advanced professional growth through graduate studies in digital and social media communication (electronic recommendation requests will be available in your application after it has been submitted)
- 个人陈述:500字的教育或职业目标陈述
- 证明专业能力的作品集/样本作品
- 入学仅限于秋季和春季学期
Application Deadlines
具体的研究生入学截止日期可通过 Graduate School Deadlines Page
Admission Process Checklist
研究生学习申请流程清单如下 available here.
Contact
Graduate School
graduate@dftractor.com
678-839-1394
School of Communication, Film, and Media
Dr. 帕特里克·哈德利，研究生课程协调员
phadley@dftractor.com
678-839-4931
Dean's Office
scfm@dftractor.com
678-839-6518
具体的研究生入学截止日期可通过 Graduate School Deadlines Page
- 在符合道德和法律的前提下，创建引人入胜的数字和社交媒体内容
- 运用数字和社交媒体传播的基础理论
- 运用有效的数字和社交媒体活动策略
- 评估指标并解释数字和社交媒体分析
- 设计并执行一个严谨的，投资组合建设，顶点项目